Finding Content Ideas

Many bloggers, or would-be-bloggers, end up with the same old cry of “I don’t know what to write about!” Well, the answer is “WRITE SOMETHING! QUICK!” I always like to think of writing a blog post like going to a botanical center, or a friend’s house that has a pond full of koi. I always like to feed them, and when you drop in food, they always rush and bump into each other, each frantically trying to get to the food. (the same activity can be seen in the popular game Insane Aquarium.) Your content is the food, and Google / Your audience are the koi. They are waiting there for your next post.

So where do you get ideas?

Well, you can wait for Chris Brogan to post another 100 Ideas for Bloggers on his blog. But the best way to never run out of ideas is to make yourself an editorial calendar. You can use a regular calendar, a Google Calendar like Steve Rubel, or even Microsoft Excel like Andy Wibbels does.  I started using the Andy Wibbels spreadsheet last week, and it has proved useful every day.   I have days marked with Content, Community, Commerce, Facebook, Social networks so I know what I can talk about on a certain day.  By getting into this habit, your readers will also know what to expect.  Now everybody knows that I should be talking about “content” on Wednesdays.

Content is so important to the web, from getting a good PR, to simply providing something useful.

Where do you get your ideas from?

Has Peter Denied You on LinkedIn?

The Bible (and Tim Rice) tell us that Peter denied Jesus three times. But if you are denied three times on LinkedIn, you may not get flogged, but your account will get flagged … you will need to enter in a person’s email address in order to send them a Connection Invite.

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This happens if you send out invites and people click on the “Don’t Know” button instead of ignoring or accepting your LinkedIn attempt. Unfortunately, as it proved to be for me, this is mainly due to lazy people who don’t want to just ignore the request (not everybody may want to connect with you … for whatever reason) but LinkedIn only sees that people claim not to know you, and one of their big marketing pushes is that LinkedIn is only for people who actually know each other.

So can you tell who denied knowing you? Yes!

  1. Log into your LinkedIn profile and click on Contacts on the left hand side. (Note to LinkedIn management, for web usability, this really should be “Connections” to keep things standard, not “Contacts”)
  2. After your contacts/connections are displayed, look near the right hand top margin for “X outstanding Sent Invitations” Click on the words “Sent Invitations.”
  3. You can now page through all of the invitations you have sent, and look for “Doesn’t Know” in the status column.
  4. Call up your colleague and ask why they said they didn’t know you!

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Click Thumbnail For Larger Version

If your account is flagged as too many people saying they don’t know you, LinkedIn says you can email them at cs@linkedin.com, explain to them that you know the rules and aren’t spamming users, and they will reportedly remove the restriction. Which is good, since many of us use LinkedIn to find people we may have lost track of, and knowing their current email address is part of the goal, not the pre-requisite.

Pare Down Your Message Boards

When launching a new message board forum for a site, or launching a new site from scratch that includes a forum, it is easy to assume that the millions of potential visitors to your site will want forums for every conceivable option.  For instance, if you have a new web site dedicated to the Nintendo Wii – your first inclination may be to create a separate message forum for every game available.   Or if you have a site FOR video games, to have a separate forum for every version of a video game (PC, XBOX, Wii…)

Too Many Choices!

Upon visiting your forums for the first time, a new user will be intimidated by the sheer number of forums.  In addition, coming into a message board and seeing 100 forums, all of them with 0 posts could scare off even the most enthusiastic poster about your topic.  You need to lighten up.

Start your new community out slow, with a few condensed forums.   If I were to start a site about the Wii right now I might have only a few forums such as:

Wii News
Wii Games
Best Deals
General Discussion (Anything non-Wii related)

Once the community gets going, you can break out individual topics into their own boards if they show enough traffic.  For instance, if you find that conversation for Super Smash Brothers is taking up the majority of the Game discussion forum, you then make a Category called Games and create a forum called Super Smash Brothers.  Take the time to move topics from the previous forum (your users will thank you later).  You may meet with some requests to move other topics into their own forum, but use your common sense and look at post numbers, frequency, etc.

By keeping your forum count at a level that can support the community, your users will not only feel like a member, but you will also avoid the dreaded “0 Posts”  labels on your forums.