Lessons From Chris Brogan’s Site Re-Design

Many bloggers, like me, suffer from two different mindsets when it comes to their blog design.  First, a design gets “old” even after a few months.  Second, they are never satisfied with how their blog looks, so they install the latest template they find, or the newest plugin, and the cycle repeats itself.  Eventually they spend more time searching and tweaking templates than they do writing their content.

On December 14th, Chris Brogan launched his new site design based on the Generate template from StudioPress.com. (Affiliate Link) Were you expecting fanfare, sirens and confetti?  You didn’t hear much except a tweet from Chris and Brian. But Chris’s new site design reinforces the difference between design and content.

The Debate

There was some Twitter chatter about how Chris and developer Brian Gardner of StudioPress were fine-tuning the call to action and minor CSS issues on the site in realtime.

@twohourblogger sounded:

@bgardner It’s hilarious that the designer is playing with the CSS on the fly like that. My clients would kill me if I did that. :D

To which Brian said:

@twohourblogger @socialtriggers It’s all about @chrisbrogan being laid back and understanding it’s easier to do it this way.

Yes, the thought of editing CSS live on a popular website may horrify web developers, but it was interesting to see just how transparent Chris was being with his site launch.

The Perfect Theme Design

Many people search for the perfect theme, endlessly installing, tweaking, then installing another theme trying to find the right theme to convey “professional but fun,” “passionate but soft” or some other kind of feeling through their design. I, myself, have installed countless StudioPress and free themes on this blog alone, each carefully customized then thrown away in a couple of months because something just doesn’t look right or professional enough.

Some people were shocked to find that Chris was allowing his theme to be turned into a template by StudioPress.  But in fact, according to Brian Gardner:

For what it’s worth, Chris wanted to have his new theme based on something he could sell.

And from Chris himself:

The theme before Generate was a bit more custom. I like that I’m using an “almost” off the shelf theme to good effect.

It’s All About The Content

Chris shows us not to be concerned with another blog having a similar design. The subtext of basing his site on a released theme is quite simple: “I’m using a modified theme. My blog may look like hundreds if not thousands of others.  It’s not the design, it’s the content.” (My words, not his.)

As you may notice, I have also switched to the “Generate” template, and am liking it so far.  I know I’m no Chris Brogan, and while everybody running the theme may be accused of “copying” Chris, each blogger has a unique voice.

While presentation is nice, YOU make your blog unique.

The Dangers of Streaming Content

A couple of months ago I was speaking to a fellow Central Iowa Blogger (CIB) member, Justin Brady of Test of Time Design, about streaming video, Redbox, Netflix, and and assortment of other content providers like Amazon, Hulu and Apple Tv. In the wake of George Lucas releasing the complete Star Wars Trilogy on Blu-Ray last week, several thoughts resurfaced.

During our discussion we discussed the purchasing of DVDs. With streaming becoming more and more popular, many people are starting to believe streaming movies to their computer of television means several things; first, it is cheaper to stream a film to your computer on demand rather than purchase the DVD outright. Second, you can still watch it anytime you like by simply choosing it again. Third, streaming makes it unnecessary to store DVDs. And finally, It is just plain easier.

The same thoughts above can easily be related to other media including music, books, and other content.

But there is also a danger in streaming media.

Let’s get through the main issue first: revisionist history and censorship. If a book or DVD is published and purchased, you have a physical item which cannot be edited or altered by the content publisher, or the content provider, in any way.  Look at George Lucas and the Star Wars series.  If the only copies that existed were available via streaming, it would be easy for Lucas to simply make subtle changes, edits, or worse to the film, and nobody would be the wiser, and if they were – it doesn’t matter since that will now be the only version available.

Think of the ramifications for a moment.

Revisionist History

More than Darth Vader yelling “Nooooooooo!” or blinking ewoks, content providers could censor or alter any media at any time, or even “pull” a title from availability at a moment’s notice.  The age of publishers and providers pre-editing content is here.  This issue will be at the forefront of controversy for years to come once the public realizes this is being done.

Unable to Reach Server

Think you can just stream a movie whenever you’d like to watch it again?  Nope. Sorry, that film is no longer available (while it is being re-edited). Or perhaps your Internet connection is down or slow.

I still prefer purchasing a film I enjoy rather than relying on a streaming source.  Not just for the possibility of censorship, but for the social aspect of sharing a DVD with your friends, loaning them out, having people over and seeing the cases on the shelf and sitting down to watch it – whatever.

In the months and years to come, the censorship and modification of streamed content – whether it be videos, audio or books, will become a very controversial issue.  While streaming may be convenient, it also makes it very easy to take away or change.

What do you think?  Is streaming “dangerous” or are you willing to live with the consequences of putting your content consuming into the hands of those who can change it?

But that was my idea!

In a 2007 blog post on TroyRutter.com I posted an idea.

Send me one of your “techy” T-shirts, literature about your company, and I will blog about it and post a photo of myself wearing the shirt on my Flickr account with a link (thats 2 links) and maybe even podcast about it (3 links!). That will be at least a PR4 (used to be a 5) link from me to you, reciprocal link is not necessary. Again, this is for technology, Internet, web companies only please. Examples include Podshow, Viddler, etc.

Today, Jason from I Wear Your Shirt is on the Today show.

Good for him!

It would be easy for me to sit and whine about “But I thought of that first!”  Maybe I did, maybe I didn’t. (He says he came up with the idea in 2005.)  But the undeniable fact is this:

He took action.

Those who take action are 100% more likely to accomplish a goal than those who don’t.   It’s true. The leading cause of  thousands of businesses never being successful is the inability to start.

Fear is a great un-motivator.  What if I fail?  What if I lose all my money?  What if my parents think I’m crazy.  What if my friends say its a stupid idea?

What if you never take a chance and DO it

As I was driving home from Minneapolis Sunday, something was going through my head. I had heard time and time again that “The bigger the chance, the bigger the payoff.”  As I was thinking about this, I passed a casino.  It is one of the smallest casinos in Iowa, and when I went in, finding a slot machine I liked was difficult. People say the slots are a waste of money, but I kept thinking, “the bigger the chance.”  I put $20 in and played all “lines” on the machine.  $20 gone in 10 seconds.  Another $20.  Same deal.  Finally, I realized what I had to do, I slipped the $100 I had into the machine, played all lines. First pull, nothing, second nothing, third… it wasn’t a jackpot, but I made the initial $40 and then enough for gas money for the road trip. I cashed out.

Risk Does Not Equal Money

Not all risks have to be monetary things, it can simply be stepping out of your comfort zone. In 2005 I had just published a book on acting, with an entire chapter dedicated to auditioning. The local community theater was havign auditions for “The Fantasticks” – a musical, and I thought about trying out.  Not because I wanted to, but because I thought “I wrote a book on acting – how hypocritical would it be to be scared of auditioning.  So I did it.  The next year I was on the Board of Directors and the Executive Committee, and then served 2 years as President.  I have seen a lot of great shows, met a lot of great people and have made a difference in a few people’s lives.  That’s my “big reward.”

Consequences of never starting

If you have an idea and never start it, you will always be on the lookout for someone who “stole your idea.”  It’s human nature.  In reality, for every new idea you think of, chances are somebody else thought of something similar.  What makes your idea unique is simple.  You! Never underestimate the unique value that you, yourself, bring to a seemingly simple idea.  The trick is taking that idea, making it yours, and doing it.

Otherwise, just sit back and tell your family and friends “I thought of that first!”  They are the only ones who will listen.

Unmarketing by Scott Stratten Book Review

I first heard of Scott at the 2010 Blogworld in Las Vegas when he leapt (almost literally) onto the stage to give one of the keynote presentations. Having never heard of him before, I quickly wondered how I had gone so long without hearing of him, as his presentation was full of a kind of energy and electricity that completely filled the auditorium.

I bought his book at the Wiley booth, and at the end of the conference vowed to read it, “Get Seen” by Steve Garfield and “ATTENTION!” by Jim Kukral as quickly as I could. Well, things didn’t quite happen as I predicted and they sat unread on my shelf for almost a year, until this week.

I’m a skeptic. If you read through these blog posts you will find that I am very critical of the “hype” certain “social media experts” tell their followers. Followers is actually a pretty good term for many Twitter users, by the way. Just saying.

Anyway, I started reading the book, which I expected to be the same, dry social media book I am used to. I was again surprised and delighted to find the book was not only entertaining, but a quick read. When writing this post I hesitated on using the term “quick read” because that should not at all be linked with “unengaging” or “useless” information. I got it. And it was clear Scott “gets it.” The tone of the book had me curious, and later I found out he partially used a text-to-speech program to write the book. I could tell, as the book closely resembles his in-person personality.

The chapters are short, but memorable. There are several parts I immediately related to. First, it may sound like something simple, but if you aren’t going to promote and be a cheerleader for your brand (or yourself – or maybe you are your brand) then nobody will. How true! You can’t expect the disgruntled employee in cubicle 512 to be your social media presence and be engaging if they hate their job, hate talking to people and hate hearing people complain. If you aren’t willing to speak up for your company 100% or 200%, then just don’t do it. Don’t expect others to refer you if you wouldn’t even refer yourself.

Another comment that I identified with was one I have posted here on my blog and causes a ruckus every time I mention it – that a large percentage of the social media experts make money only by selling a product on how to make money. Every time I mention this to my friends who have IM products, they get all fidgety and say I’m just paranoid, or Im just a natural skeptic. But its true. “For only $5 I can tell you how to make a million dollars on the Internet, $5 at a time.” that is the subtext of a good majority of information on how to make money on the Internet.

I have bought ebooks, online teleconferences, attended real-world conferences, and even spent close to $1,000 on a series of DVDs – and I am still in the same boat as I was before I bought them. The exception being Joel Comm’s Elevate Seminar, which is always valuable and inspirational to watch. It isn’t on the elevate seminar DVD’s, but if you haven’t yet, you have to see Joel’s “penny” demonstration from back in the day when he was talking about Adsense. Classic demonstration, and there is also a sub-story about Wells Fargo and ACQUIRING the pennies for the demonstration that is valuable in and of itself.

If there is a downside to this book, and many others it is that it assumes the reader is actually empowered to make changes at a company. In fact, many of these types of books are written for entrepreneurs or solopreneurs (when is that going to be in the dictionary?) and are not written for the average worker pulling the 9-5 at a company.

I highly recommend “Unmarketing” if you are serious about rethinking your social media mindset. I know that sounds like a pitch or the back of the latest guru book, but it is true “Unmarketing” will get you to reconsider all the “push and pray” marketing your company is doing. Goodbye yellow pages, goodbye trade shows with flyers on the counter, goodbye 30 second spot, goodbye mass mail (or even email). We’ve all heard about engaging customers, this is about engaging fans.

Get it.

(note, I have been an Amazon affiliate since 1996, and I will receive a small, minuscule commission if you buy the book through my link.)

2011 Ames Straw Poll

Saturday August 13, 2011 I had the opportunity to attend the Iowa Straw Poll, a “respected” indicator of the popularity of the Republican Party GOP candidates.  It has been described as part state fair part Republican convention, a comparison that was pretty much right on the money.

Ron Paul Straw Poll

In the months heading up to the straw poll I had seen tickets being sold by the candidates for a donation.  These ranged from $10-$30 to attend the event, after all it was a fundraiser for the Republican party.  I was not very interested until about a week prior, so I did a Google search for Straw Poll Tickets and was directed to a post on the Ron Paul website saying there were still tickets available.  I emailed my name and phone number, and received a prompt reply from Pennsylvania asking how many tickets.  They said somebody would follow up with me in a few days.

Not only did someone call to confirm my tickets, but in the 3 days between, I received no less than 5 phone calls to my cell phone with Ron Paul recorded announcements.  I don’t remember being notified that attended the Straw Poll would put you on the automated call list, but I figured I would take care of that in time.  Finally, Saturday arrived.

I have been a listener to the No Agenda Podcast for a while, and bought a No Agenda shirt from noagendashirts.com for the event.  I arrived early – too early it seems – and managed to walk around the Ron Paul compound for a while, and then went to see the other encampments.  Ron Paul’s headquarters was situated directly in front of where the actual voting takes place – a strategic spot that sources say cost Paul $31,000 just to be there.  Registration was below the entrance to the voting, and was not open yet, so I walked around the complex taking a closer look.

Ron Paul Hot Dogs

I saw the main Ron Paul stage, the enormous food tent, a “Ron Paul Hot Dogs” booth (which unfortunately featured Heinz ketchup), several stands with literature and campaign buttons, and a photo op area.  I stopped at one of the literature stands and saw immediately what attracted me to support Ron Paul.  Yes he was handing out other pamphlets, but his main focus was a pamphlet that contained the principles of our country – the Declaration of Independence and the US Constitution.  For that remember my podcast Rutter’s Ramblings, you know how much I cringe about how LITTLE our citizens really know about the constitution.

I made my way to the registration area and got in line to receive my ticket.  The actual process was interesting.

Now, keep in mind I was a little skeptical about the straw poll when I found out the candidates can (and did) use their own funds to pay for people to attend the poll.  After registering, I turned to go back to the encampment area and check out some of the other candidates’ schedules more closely.  While I arrived to support Ron Paul, I still wanted to hear what the other candidates were saying and hear them close up. As soon as I was done registering, I was immediately met by one of the legions of volunteers who informed me he would escort me to the voting area.  I didn’t feel like protesting since I was probably going to vote for Paul anyway, so I let him lead me up to the voting area.  He asked the security guard if he could go in with me, and was told sternly “No.”

If I really wanted to, I’m sure I could have shook the guy off, but it wasn’t a big deal.  So I went in, received my ballot (after about 10 minutes of trying to hand key in my drivers license number.)  Apparently in the past, people would wash off the hand stamp saying they have voted and would come in again.  This prompted the Secretary of State to furnish driver’s license scanners to be used so your license is scanned when you pick up your ballot.  Unfortunately, either the scanners did not work with the newer licenses that uses a barcode of some sort, or the operators didn’t know how to use them, so they were keying in the numbers by hand on the blackberry-like screen. And if you have ever seen voting volunteers you will know their eyesight isn’t the best.

I submitted my vote and dipped my finger on the “indelible ink” pad and then went downstairs to receive my complimentary I Voted for Ron Paul shirt.

I headed over to the main Ron Paul stage area to get ready for his appearance.  The supporters were slow but steady in arriving, and finally Ron Paul arrived and spoke after 2-3 other representatives from his campaign.

Carol and Ron Paul

Paul spoke about restoring liberty and restoring the Constitution, which received rounds of standard applause between his key points. Paul spoke about ending the wars and not getting into more of them, a point carried over from the Fox News debate several days earlier.  In the debate, when asked about Iran’s nuclear program and whether or not we should take action, he was adamant of not only not going after Iran (even with sanctions) but lifting the embargo on Cuba.  He pointed out when the Soviet Union was developing a nuclear program, we didn’t just launch a full-scale attack, we talked.  Unlike Barack Obama, who said he would end the wars in Iraw and Afghanistan, I believe Ron Paul would actually do it, and keep our money internal to the U.S. instead of fighting other people’s borders. He said if you are concerned about the economy, you cant just increase the debt, you have to look at your foreign policy and the money spent overseas.

He also spoke about looking at the monetary system and not focusing our economy on a paper money system. He spoke briefly about the Audit the Fed bill, and again emphasized if we want to fix and grow the economy, we have to look at our system and fix it, instead of issuing bail outs,  policing other country’s borders, and start focusing internally.

C-SPAN 2012 Election Bus

Listeners of No Agenda will appreciate that I got up close and personal with the traveling C-SPAN bus that was parked in the complex.  Tours were offered of the inside of the bus that was supposed to offer “latest technology” C-SPAN was using to keep people informed of the late breaking news and information. While in line, a few people took a picture of my No Agenda T-Shirt, and then asked what it was about. I mentioned the word “podcast” which received a “what?” and then I just said “a radio show on the Internet, check it out at noagendashow.com.” They said “Oh, ok” and went into the bus.  Inside the bus was – disappointing.  The big “latest and greatest” technology were flat screen LED touch-screen monitors and a landing page that simply let you touch and then sign up for the latest news via their twitter, youtube, and other social media accounts.  2 of the screens I was told “don’t work” so I walked to the end of the bus where they had different devices such as the Blackberry, Android, iPhone, iPad and other electronic devices displaying the C-SPAN app for that device.  Again, pretty disappointing.  The rear of the bus was reserved for people to be filmed asking the candidates a question which C-SPAN would would put up on their YouTube channel.  I didn’t see anybody taking C-SPAN up on the offer, but according to YouTube, looks like some did.

In the days leading up to the poll, I tried to find information and schedules for each of the candidates, but to my surprise there wasn’t an overall “schedule of events” either for the entire poll, nor individually for the candidates.  This made it extremely difficult to try and schedule your own time to hear the other candidates speak. I can understand if there wasn’t a “master” schedule, but you would think the attendees would put together a schedule ahead of time for their candidates.

As we know now, Michelle Bachmann ended up winning the straw poll by a mere less than 1%. I really don’t see what her supporters see in Bachmann.  Her track record for Republican ideals is less than stellar (and almost non-existent) and she is far less charismatic (or entertaining) than even Sarah Palin. With the exit of Pawlenty and the addition of Rick Perry, I think Ron Paul will gain momentum and quickly surpass Michelle Bachmann as the front-runner for the Republican nomination. With the issues of both the economy and the wars overseas front-and-center, Ron Paul has been keying in on these issues, while Bachmann is busy trying to explain why a wife has to be “submissive” to her husband.

Key Points and Observations

  • Candidates can, and do, pay the $30 fee for their supports to attend the straw poll, and even bus them in from key areas of Iowa.
  • Once registered at the candidate’s registration area, a volunteer escorts the person to the voting place, not allowing them to even think about voting for another candidate, since they can’t even visit their events.
  • There are too many kids and too much of a “family” atmosphere. This is supposed to be an indicator of the election, bringing your 5 kids under 10 to the event seems a little bizarre.
  • Groups and associations such as the NRA, Pro-Life, etc. are allowed to attend to also raise funds and awareness.
  • If you say the word “Iowa” in your speech you get a round of applause, say it at the end and you get a standing ovation.
  • Candidates aren’t interested in answering questions, only making speeches. Unlike their other appearances, the opportunity to ask the candidates a question are slim to none.
  • The food tent is the most popular attraction, even more than the candidates’ speeches
  • All in all, the Ames straw poll has a good track record, according to the New York Times,  I’m just not sure how long the rest of the country will actually take notice, and eventually the straw poll will end.

Ron Paul videos from the Iowa Straw Poll

Sorry for the shakes, shot with a zoom and no tripod


Straw Poll Photos