A special post from BlogWorld Expo 2010 in Las Vegas.
People often wonder what their blogs are missing. There must be some reason why they aren’t getting the massive numbers visiting their blog, right? The answer is usually plain and simple:
You aren’t writing anything of value.
I’m guilty of this too. One look at the past posts on TroyRutter.com and you will find posts on everything from Babylon 5 to writing my book, to the proverbial and cliche what I had for dinner.
And I wondered why I didn’t have the kind of traffic I wanted.
Then there are the posts that DO generate traffic.
Posts such as my tutorial on how to run Firefox 2 and 3 at the same time. Posts such as the one entitled What’s Holding You Back which was tweeted by Chris Brogan.
The common theme spoken of during all of the sessions at Blogworld revolved around a core piece of advice:
Write awesome.
People don’t come to a blog to read “ok.” People don’t retweet “meh.” People read and recommend awesome.
So, write awesome!
And don’t worry about the search engines… more on that later.


