Unmarketing by Scott Stratten Book Review

I first heard of Scott at the 2010 Blogworld in Las Vegas when he leapt (almost literally) onto the stage to give one of the keynote presentations. Having never heard of him before, I quickly wondered how I had gone so long without hearing of him, as his presentation was full of a kind of energy and electricity that completely filled the auditorium. I bought his book at the Wiley booth, and at the end of the conference vowed to read it, "Get Seen" by Steve Garfield and "ATTENTION!" by Jim … [Read more...]