Recently I wrote a blog post about “the Ever Changing Brand.“ While I *think* I know a lot about branding, I am “amused” by the so-called branding experts showing up at social media events and claiming to be the end-all-know-all of everything social media.
I did a post about branding just to fit in. It’s NOT who I am, nor what this blog is about. For that I apologize.
Truth be told, I don’t WANT to be known as a branding expert anymore than I want to be known as a social media expert. I am first and foremost a content publisher, and I’m happy with that. While my “real job” is designing and programming sites in HTML, CSS and PHP/MySQL… I like the creation process the most.
The fact that I may, in fact, be a branding expert, or a social media expert, takes second fiddle to the fact that I just kind of do what I do. I’m not trying to impress a crowd of people about my elite skills, or my latest page ranking. My proof is in my Adsense earning, which I am happy to tell people the baseline number any time.
There was a post on a site recently that mentioned a bunch of Des Moines people who are “memorable.” I don’t buy into memorable. I’m not about to have our company dress up as a bunch of Pirates on The Galleon at Adventureland yelling “ARRRRR! Host your site at Captain Jack’s, we’ll treat you like valuable treasure… ARRRRR!”
Branding is not a cheap gimmick where you dress up in a pirate outfit, a suit of armor, etc. And what does a “trick” give you besides being known as “that guy.”
I’d rather be memorable for my RESULTS than a cheap marketing gimmick.
Case in point, the company I work for is known for high search engine rankings. We even publish our rankings on our web site. No gimmicks, no playing dress-up, no weird “memorable” clothing or bodily adornments.
Want to be memorable? Have proven results.
And as Joel Comm says “Do Good Things.”
