Online Entrepreneurs Will Profit Through Recession

It’s hard to keep optimistic these days with talk of recession, tumbling stock markets, and overall uncertainty as we inch closer and closer to the election in November.  The uneasiness has left many companies fearing a repeat of the dot-com bust of 2000-2001.  But is there really need to worry?

As consumer spending slows down, people have a tendancy to cut out things they don’t need.   It sounds almost too simple.   The first to go are usually magazine subscriptions, whatever-of-the-month clubs, and giant purchases such as houses, cars and high-ticket items.

Next  comes the whole array of consumer goods.  TVs, computers, PDA’s,  until we finally get to extra-curricular activities.  Sporting games, tae kwon do, swimming lessons, movies (in theater), concerts, live theater – basically outside entertainment.

So where does that leave online entertainment?

Web Sites Using Google Adsense Will Thrive

The push is going to be to “save money and stay home” which means more than ever people will be looking online for their entertainment, information and socialization.  Facebook, MySpace and Youtube had better be prepared in terms of bandwidth and power that will hit exponentially.

Those who have been building content on the web for others to view free, while adding ad units such as Google Adsense will continue to prosper, even earning more money than before because of the new eyeballs hungry for content.   Remember the good old days where everybody had a fan site for their favorite actor, actress or show?   Those who kept up those sites will once again see their traffic levels increase.

If you have not monetized your hobby site, or even your business site, with Google Ads, do it now.

Your ability to fill the need for entertainment on the Internet is a precious and valuable resource that will enable you to ride out the slow economic times we are faced with.   There is a great opportunity awaiting those who are active in the space, some will take advantage of it.

Will you?

[TAGS]recession,online,entreprenuers, google adsense[/TAGS]

The "Then Just Fire Me" Attitude and Volunteer Organizations

There is an old cliche / saying which is familiar and understandable to kids, but adults seem forget its lesson and meaning.  As a kid, I would grab my baseball glove (which I had naturally re-laced the night before and had been conditioning on the dresser all night) and head out to the nearby school playground to meet some friends and play some baseball.  It was a lot like the movie "Sandlot" but without the rival team.  While everybody brought their own glove, a couple people brought their favorite baseball bat, and then there was the one person who brought the most-needed accessory:  the baseball

The game was over if the baseball was lost, went down a sewer, onto the top of the school, or – and this was why everybody was nice to the kid – he had to or wanted to go home.   From this, our social consciousness has come to know the "take your ball and go home" mentality.

I always thought this was something solely done as a kid when merely upset with another kid.  "I’ll just take my ball and go home."  Sounds like something a kid would say in anger.  Surely an adult wouldn’t do the same. 

Or would they?

As many people know and have been following for the past several years, I have been volunteering at a local community theater in my free time.  So much so, it seems, that the word "free time" is now unknown to me.   What I have become to realize frightens me.

People Volunteer On Their Own Terms

It makes sense really.  You care about a cause or a charity, so you decide to spend some of your free time to help out the organization.  The problem is there are so many organizations wanting a piece of our time, as well as other things in life we feel we "have" to do.   So when we volunteer, we want it to be something we want to do, when we want to do it.

But once you enter the organization’s leadership, that should change.

As the 1st VP of the community theater the past 3 years, I have set aside my own personal wants to be on stage, and instead have concentrated on efforts for the good of the organization.   Yes there are still things I "want" to do, and there are often unpleasant things as well.  But in joining the leadership, I have given a kind of a pledge to stick with things and do things that may not be so pleasant.

But others don’t do the same.

We are living in a society as a whole that thinks if they give their time, then they can quit at any time.   The classic "take my ball and leave" tactic mentioned earlier.   As an organization, we have deadlines and expectations that have to be met.   But as soon as I mention to a volunteer that something they are working on needs to be done on a schedule (ie: need it by this Friday) invariably I am met with "Fine, if you want a deadline I’ll just quit." 

Where’s the sense of commitment you showed when you originally volunteered?

Another example:  most plays and performances strictly prohibit videotaping of performances.   Board Member:  Kick me off the board if you don’t like me recording my shows.

Huh?

Where Is The Commitment?

Where has this nation’s sense of commitment and purpose gone?   Why are people volunteering or saying they will help with something, and then if you ask them to do it RIGHT then they leave.  If you volunteered to paint an eagle, and instead started to paint an owl, and I got mad, would you threaten to up and quit and say "as long as I’m volunteering, I’ll paint what I want?" 

If you volunteer, you always do so under specific guidelines – a purpose.   If you are unwilling to be on board with that purpose and show some commitment, please do myself and all the other people trying to run volunteer organizations a favor – stay home and don’t volunteer at all.  Leave your "then just fire me" attitude where it belongs.  What we need in volunteer organizations are people who work FOR the organization, not for themselves.  And if that means we have less volunteers but more commitment… so be it.

What Do you Say?

What is your take on volunteering?   Is it your way or the highway?  How much can you push volunteers before they quit on you?  What can an organization do to lead volunteers towards your goals?

Please comment below.