My previous posts was about Joseph Jaffe’s new book, so it is only fitting that today I post a request that almost seems to be ripped from the pages of that book. In his book, Jaffe encourages so called “marketing gurus” at major companies to take a hard look around them and embrace social media. [...]

One of the things I like about working for a company where you deal with different kinds of businesses every day, is that no two businesses are alike. You could be dealing with a company that sells scented soap one day, and another one who does work with cattle sperm the next. (Don’t you love, [...]

SOBCon 2008 takes place in May in Downtown Chicago and features such speakers as Liza Strauss and Chris Brogan. Help me go for free by visiting the SOBCon page by clicking here. Although chances are low (I need over 200 referrals to their site) – the number one referral gets to attend for free, and [...]