User Created Tide Commercial (repost)

Posted by Troy

March 11, 2008

(reposted from one of my other sites)

My previous posts was about Joseph Jaffe’s new book, so it is only fitting that today I post a request that almost seems to be ripped from the pages of that book.

In his book, Jaffe encourages so called “marketing gurus” at major companies to take a hard look around them and embrace social media. In it, he also gives a case study where a company “almost” gets it, but their “new way” or marketing is to ask their community to produce a commercial, and the winner will air on national TV. The result? While some people did as the brand wanted and produced a commercial in favor of the truck (Note: I can’t remember the name of the actual truck manufacturer at this time, my bad) there were even MORE entries about how much the truck “sucks.”

Enter last week’s forray into almost the same thing - Tide. Using YouTube, Tide invited people from around the country to film their own “talking stain” commercial, upload it to YouTube, and the winner will be shown on National TV. Fair enough, right? Well, out of hundreds of entries, the final 10 have been announced - and a studio I am loosely affiliated with has been chosen in that top 10.

Here is the link:

http://www.youtube.com/mytalkingstain?utm_source=gatorade_OLAfame

So, if you have time, and want to help, please click on the link above, and go vote for the video produced by “diepart” - which is a young man asking a young woman’s father if he can marry his daughter. You will recognize it by the higher production values than some of the rest. I think you have to click the green “thumbs up” button and actually hit the “next video” button to record a vote.

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