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	<title>Comments on: How Do You Invite Community?</title>
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	<link>http://www.troyrutter.com/2008/02/25/how-do-you-invite-community.html</link>
	<description>Blogger, Actor, Author, Podcaster</description>
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		<title>By: Troy</title>
		<link>http://www.troyrutter.com/2008/02/25/how-do-you-invite-community.html/comment-page-1#comment-28013</link>
		<dc:creator>Troy</dc:creator>
		<pubDate>Wed, 27 Feb 2008 19:03:33 +0000</pubDate>
		<guid isPermaLink="false">http://contentcommunitycommerce.com/2008/02/25/how-do-you-invite-community/#comment-28013</guid>
		<description>Hi Toby,

Thanks for checking out my new blog/site.  Thanks for the link - having debates with other people in the office on boards/videos/whatever  is sooooo 1997, not 2007 IMHO.

People today want authenticity.</description>
		<content:encoded><![CDATA[<p>Hi Toby,</p>
<p>Thanks for checking out my new blog/site.  Thanks for the link &#8211; having debates with other people in the office on boards/videos/whatever  is sooooo 1997, not 2007 IMHO.</p>
<p>People today want authenticity.</p>
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		<title>By: Toby Moores</title>
		<link>http://www.troyrutter.com/2008/02/25/how-do-you-invite-community.html/comment-page-1#comment-28012</link>
		<dc:creator>Toby Moores</dc:creator>
		<pubDate>Mon, 25 Feb 2008 23:18:15 +0000</pubDate>
		<guid isPermaLink="false">http://contentcommunitycommerce.com/2008/02/25/how-do-you-invite-community/#comment-28012</guid>
		<description>Hi, just picked up a link to your site on twitter from Chris Brogan. I&#039;m a big believer in conversation supported content and content supported conversation, but you can&#039;t fake a conversation. There was an interesting report handed out at NATPE this year from PriceWaterhouseCoopers called how consumer conversation will transform business. The best quote for me was from John Hayes CMO of AmEx:

We must join the conversation not interrupt it.

Incidentally there was an interesting guest post on TechCrunch back in Novenber &#039;07 from a multiple personality faker:
http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

Enjoyed your blog

Cheers

Toby</description>
		<content:encoded><![CDATA[<p>Hi, just picked up a link to your site on twitter from Chris Brogan. I&#8217;m a big believer in conversation supported content and content supported conversation, but you can&#8217;t fake a conversation. There was an interesting report handed out at NATPE this year from PriceWaterhouseCoopers called how consumer conversation will transform business. The best quote for me was from John Hayes CMO of AmEx:</p>
<p>We must join the conversation not interrupt it.</p>
<p>Incidentally there was an interesting guest post on TechCrunch back in Novenber &#8217;07 from a multiple personality faker:<br />
<a href="http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/" rel="nofollow">http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/</a></p>
<p>Enjoyed your blog</p>
<p>Cheers</p>
<p>Toby</p>
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